this eco-friendly tea packaging replicates swirly patterns found in plantations

a premium tea collection with signature packaging

russian graphic designer xenia alexandrova and south african 3D artist dmitriy saveliev introduce ‘chatu’, a premium chinese tea collection, with unique textured packaging. the inspiration for the distinctive design comes from the tea plantations within the sichuan, henan, and fujian provinces in china. the shapes of the terrain, as well as the patterns on the hands of the tea pickers, helped the creators come up with a standout design language for the product. 

images courtesy of xenia alexandrova and dmitriy saveliev

an environmentally friendly packaging solution

the chatu collection features three different types of tea( white, green, and red), while each textured packaging replicates the shape of the plantation on which the specific tea was harvested. the tea leaves are wrapped in small two-layer cotton bags, which are then enveloped by an oval capsule, decorated with rough swirly patterns. this package is made of moulded pulp to resemble traditional chinese teapots. it is also colored with natural dyes in red, dark green, and light green tones. the packaging is designed to be breathable and as environmentally friendly as possible.

each package also comes with a note that gives users more information about the specific type of tea they have purchased, educating them about the flavor and the agricultural features of the plantation that make it special. it also advises them on how to brew the tea for the optimum experience.

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project info: 

name: chatu – premium chinese tea

design and art direction: xenia alexandrova
3D visualization: dmitryi saveliev